Our vision

  Tee Up Coco started with Coco. She began competing at five and spent years training and studying between China and the United States. What she kept seeing was simple: young players don’t just want mass-produced golf clothes. They want a lifestyle — to play seriously and still look like themselves.

  Amy grew up around the game through her father, moving in and out of amateur golf while building a path in entrepreneurship. She wanted the sport — and the style that comes with it — to feel open to every demographic, not locked behind a stereotype.